Partnerships
Work with Good Hours.
Good Hours works with selected brands, agencies and creative partners whose work genuinely belongs in the world we cover.
That means thoughtful partnerships around Living, Beauty, Travel, Wellbeing, Music and Culture — presented with the same care, restraint and editorial judgment as the rest of Good Hours.
Editorial fit first
Not every campaign belongs in Good Hours, and a budget does not override relevance.
Commercial work is disclosed
Readers should be able to distinguish paid partnerships from independent editorial coverage.
Built for the publication
The strongest collaborations feel native to Good Hours rather than inserted around it.
01 / Editorial fit first
Not every partnership belongs here.
Good Hours is an independent publication. Commercial partnerships are accepted selectively and must make sense for the publication, its readers and the subject being covered.
We would rather decline a partnership than publish something that feels disconnected from Good Hours.
The starting question is not simply whether a campaign can be accommodated. It is whether there is a story, product, place or idea that genuinely belongs within the publication.
02 / Ways to work together
Different briefs need different shapes.
Partnerships can range from supplied editorial material to a fully developed Good Hours feature or a broader collaboration.
Partner feature
A story supplied by you.
For brands and agencies with a finished article that already fits Good Hours. We review the story for relevance, quality, sourcing and editorial suitability before publication.
- Editorial review before acceptance
- Good Hours formatting and presentation
- Clearly disclosed commercial relationship
- Reasonable editorial links where appropriate
- Publication subject to editorial fit
Bespoke feature
A Good Hours story built around your brief.
For partners who have a strong story but need the article created from the ground up. Good Hours develops the angle, writes the feature and presents it in the publication’s editorial style.
- Editorial concept development
- Original article written for Good Hours
- Premium editorial presentation
- Clear commercial disclosure
- Final publication subject to the agreed brief and editorial standards
Brand collaboration
Something more considered.
For launches, destinations, creative projects and campaigns that need more than a standard article. A collaboration may include a dedicated feature, interview, editorial package or another bespoke treatment.
- Custom editorial concept
- Flexible campaign structure
- Suitable for launches and longer collaborations
- Available only where there is a strong Good Hours fit
Direct advertising
Simple visual presence.
Selected direct display placements may be available for suitable campaigns. Availability, format and pricing are confirmed individually.
03 / What fits
The right story matters more than the category.
Good Hours considers commercial partnerships within the same six areas as its independent editorial coverage.
Living
Homes, interiors, independent design, objects, materials and the everyday rituals of living well.
Beauty
Beauty, fragrance, skincare, hair, personal rituals and brands with a considered point of view.
Travel
Hotels, destinations, transport, places, hospitality and ways of experiencing somewhere differently.
Wellbeing
Everyday wellbeing, routines and services where claims can be presented responsibly and accurately.
Music
Artists, listening, live experiences, audio, independent music businesses and culturally relevant partnerships.
Culture
Books, film, exhibitions, creative projects, technology and ideas that influence contemporary life.
04 / Transparency
Readers should know when a partnership is commercial.
Paid partnerships are clearly identified. Good Hours does not sell undisclosed sponsored editorial coverage, and commercial relationships do not determine independent editorial coverage elsewhere on the site.
05 / What we won’t publish
Payment does not override the standards.
Some proposals are incompatible with Good Hours regardless of budget.
- Backlink-only or link-insertion campaigns with no reader value
- Articles designed primarily to manipulate search rankings
- Unrelated guest posts created only to place a client link
- Misleading or unverifiable claims
- Gambling, adult content, weapons, illegal products or similar restricted subjects
- Content that attempts to disguise a commercial relationship as independent editorial coverage
06 / Process
How partnerships work.
A straightforward path from first enquiry to publication.
Enquire
Tell us about the brand, campaign, destination or project and the kind of partnership you are considering.
Review
We assess the subject, proposed angle, claims, links and overall relevance before accepting commercial work.
Agree
We confirm the format, deliverables, price, timing and disclosure before the partnership begins.
Publish
Accepted work is edited, prepared and presented to the standard expected across Good Hours.
07 / Pricing
Quoted to the scope.
Good Hours partnerships are quoted according to the scope of the work rather than sold as low-cost bulk placements.
Rates depend on whether content is supplied or commissioned, the amount of editorial work involved, campaign requirements, licensing, additional assets and any agreed promotional support.
Agency and multi-feature projects can be quoted separately.
08 / Partnership enquiry
Start with the story.
Tell us who you represent, what you would like to communicate and why you think it belongs in Good Hours.
Please include your proposed timing, relevant links and whether you are looking for a supplied partner feature, a Good Hours-written feature, direct advertising or a broader collaboration.
[email protected]09 / Partnership FAQ
A few things worth knowing.
Does payment guarantee acceptance?
No. We review the proposed subject and commercial fit before confirming a partnership.
Can we provide our own article?
Yes. Supplied articles can be considered, but Good Hours may edit or decline material that does not meet its editorial, factual or presentation standards.
Can Good Hours write the article for us?
Yes. Bespoke editorial features can be developed from an agreed brief where the subject is appropriate for Good Hours.
Can we buy a backlink?
No. Good Hours does not sell arbitrary backlinks or unrelated link insertions. Links within commercial content must be relevant to the article and the reader.
Are paid partnerships disclosed?
Yes. Commercial features are clearly identified so readers can distinguish paid partnerships from independent editorial coverage.
Do you work with PR and marketing agencies?
Yes. Agencies are welcome to enquire about individual campaigns or ongoing partnerships for suitable clients.
Will a commercial partnership influence future editorial coverage?
No. Commercial partnerships and independent editorial decisions remain separate.
The best partnerships feel like they were meant to be here.
Good Hours reserves the right to decline, edit, update or remove commercial content when necessary to protect accuracy, reader trust and the publication’s editorial standards.